THE ARTIST
Inês M. Freitas
Visual Artist and Graphic Designer
As the artist behind Persona, Inês M. Freitas is responsible for conceptualizing, creating, and curating visually stunning and unique artworks that form the core of the PersonaIMF brand.
Her approach involves employing a dynamic fusion of traditional and digital techniques, specializing in graphic design and illustration.
M. Freitas is on a constant quest for new creative opportunities, offering a versatile artistic approach and a genuine passion for pushing the boundaries of art and design.
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Artistic Contributions and Projects
"Bateira de Fermentelos - Sana Editora" (2021): Painting of water lilies on a traditional boat in Aveiro.
"It’s Important to Always Be by the Sea - Cornea Attack" (2020): Participation with a short film and installation in a video exhibition created by Eletricidade Estética.
"Arte Urbana do Bairro Luís de Camões" (2019): Mural painting for the Municipality of Peniche in the "Arte Urbana do Bairro Luís de Camões" competition.
"Azeméis Seasons Sounds" (2019): Participation with a short film in a collective audiovisual exhibition in collaboration with the Associação Juvenil "Agir Fora da Caixa" and the Câmara Municipal de Oliveira de Azeméis.
Professional Journey
PersonaIMF Founder (2023 - Present)
Farfetch: Photography Studio Assistant (2023)
Galeria Presença: Administration Assistant (2022)
Atelie Santa Barbara: Conservation and Restoration Assistant (2021)
Sana Editora: Illustrator and Designer (2019 - 2023)
ATBrilhanets: Mentor in Sciences and Experiences (2019 - 2020)
Published Work and Creative Contributions
"O meu amigo João," Ana Pereira et al., Sana Editora, 2023: Consultancy and book completion.
"O Feiticeiro e o Segredo das Cores," Sónia Dias, Sana Editora, 2023: Book production and design.
"Contigo," Milu Loureiro, Sana Editora, 2023: Content production for promotion and advertising.
"Os pássaros que me habitam," Fernanda Reigota, Sana Editora, 2023: Book production and design.
"Mudrá de mãos dadas com o Yoga antigo," Renata Sena, Sana Editora, 2023: Content production for promotion and advertising.
"Maria do Mar," Patrícia Rodrigues, Sana Editora, 2022: Illustration and cover design.
"Abraça as Emoções," Raquel Queirós Pinto, Sana Editora, 2022: Book illustration and design.
"Alma de Agosto," Catarina Oliveira, Sana Editora, 2022: Illustration and cover design.
"As mirabolantes aventuras do Mundo d’O Ligas," R Joaquim Semeano, Sana Editora, 2022: Content production for promotion and advertising.
"O Cordeirinho Joma," Helena Serrano, Sana Editora, 2022: Book illustration and design.
"A Galinha Pintadinha e o Ovo Cor-de-Rosa," Helena Serrano, Sana Editora, 2021: Book illustration and design.
"Uma folha nas dobras do vento," Milu Loureiro, Sana Editora, 2021: Book design.
"A Rapariga das Mil Vidas," Sarah Musgrave, Sana Editora, 2021: Illustration and cover design.
"Imaginário Confrádico," João Carlos Breda, Sana Editora, 2021: Image consultancy and editing.
"O Veneno de KwaZulu," S. Costa Brava, Sana Editora, 2021: Image consultancy and editing.
"365 Dias de ti...," Cristina Esteves, Sana Editora, 2021: Book illustration and design.
"Reflexos de Alma Despida," Jennifer Sardo, Sana Editora, 2021: Book illustration and design.
"A Barriga Estragada da Mamã," Susana Fonseca, Sana Editora, 2020: Book illustration and design.
Centro de Psicologia do Marquês (2020): Creation of a logo and vinyl printing.
Model Portfolio
2023
Sara Avelar, Casa Feliz, SIC: Participation in a television show as a model.
Silvia Teles Editorial, Bride: Art and Accessories by Susana Francisco, Hair by Laura Barbosa, Photography by Mayara Bertoncini.
Silvia Teles Editorial: Art and Accessories by Liliana Vieira, Hair and Production by Silvia Teles, Photography by Silvia Teles.
Alfaparf Milano Master Blonde Experience, Porto: Hair by Antonella Romita, Ricardo Pedro, and Lorenzo Mascheroni, Photography by André Reis, Makeup by Laura Barbosa.
Alfaparf Milano Editorial: Video by Filipe Monte, Photography by André Reis, Makeup by Daniela Marques, Hair by Ricardo Pedro, Dresses by Gio Rodrigues.
Verney Editorial, Sustainable Shoes: Photography by Miguel Barbosa.
Gio Rodrigues Runway, Porto: White Wedding.
Green Night Marco de Canaveses: Runway for Marisa Soares - Boutique.
2022
Gio Rodrigues, Dois às 10, TVI: Participation in a television show as a model.
2016
Editorial Eduardo Amorim: Fashion model for fashion editorial, photographs by Sal Nunkachov.
Editorial Beatriz Bettencourt: Fashion model for fashion editorial, final project of the degree in Fashion Design.
Kristine Kosta Runway: Photography by Sal Nunkachov.
Biography
Childhood
Inês Miguel de Freitas was born in the late nineties and experienced a childhood marked by her parents' divorce in her first year of life. Raised by her grandparents and single mother, Inês traveled alone from the age of three to visit her father in Paris.
Interests and Activities
Her interest in the world of art and her inclination for pedagogical activities emerged at the recreational center “Quinta da Preceptor,” where she practiced horse riding, swimming, camping, and deepened her skills in piano and theater. As a teenager, she began working professionally as a commercial model and remains active in independent productions.
Education
Inês graduated in Art and Design from IPL - ESAD.CR in 2019. She completed the first year of her Master's in Art Theory and Criticism at FBAUP – UP in 2021, but chose to take a break after the pandemic.
Professional Ambition
Inês aspires for Persona IMF to evolve into a prominent foundation and avant-garde school that contributes to the future of young people. She envisions a platform that empowers and educates youth, fostering their growth into remarkable individuals. Inês believes that education is essential but needs creativity to invoke passion and captivate people, encouraging them to explore new and different things. She emphasizes the importance of enjoying one’s work and aims to inspire others to fall in love with and have fun in their chosen fields.
